Batman v. Superman: Dawn of Justice won't have to play the waiting game to see how it does in the second biggest box office market in the world. The film will release on March 25, 2016 in China, the same day it opens in the U.S., it was announced Friday.
The international release date game has become a huge factor in box office results over the past year or two, as movie studios have looked to international cumulatives almost as much as domestic. When Jurassic World opened same-day in China and the US, it helped push it to a record in worldwide box office. Star Wars: The Force Awakens, meanwhile, didn't have China at its onset, waiting a few weeks to add it into the mix.
BVS does not have the added benefit of any Asian shooting locations, an also increasingly important factor on whether or not audiences show up in the large market, but a simultaneous release should go a long way. The two prior films featuring one of each of those characters, The Dark Knight Rises and Man of Steel were both popular in China, gaining $54.6 million and $63.4 million respectively. There's a lot of room to grow as superheroes become more popular there, though, as Avengers: Age of Ultron did a whopping $241 million in China in 2015. No doubt, Warner Bros. hopes some of that popularity can rub off onto their own heroes.