Batman V Superman Ticket Presales Are Beating Out Avengers, Deadpool, and Furious 7

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Deadline is reporting from sources both inside and outside of Warner Bros. that the studio's massive superhero tentpole Batman V Superman: Dawn of Justice is doing huge numbers of opening-weekend presale tickets.

The film has reportedly already earned $20-25 million, besting the presale numbers for huge hits like DeadpoolFurious 7, and Marvel's The Avengers.

Deadpool opened to $132 million earlier this year, while Furious 7 earned $147 million in its opening weekend last year and 2012 saw a then-record $207 million opening. Deadline compares Batman V Superman's numbers to those of The Dark Knight Rises at this time in its presale cycle, noting that a box office tally matching or exceeding The Dark Knight Rises in its opening weekend would set a new record for Easter weekend, and a new record for a March opening, passing The Hunger Games's $152 million.

The presale audience is overwhelmingly male, according to a non-studio analysis that indicates around 80% of the opening-night presale tickets were sold to men, as compared to 64% for Jurassic World, which broke The Avengers's opening-weekend record briefly before it was broken again by Star Wars: The Force Awakens.

If Batman V Superman doesn't surpass The Hunger Games as the top March opener of all time, it will almost certainly take the #2 spot. Analysts had previously projected the movie to open in the neighborhood of $140 million, and the current #2 March opener of all time is Alice in Wonderland with $114 million. Furious 7 has the biggest Easter opening of all time, taking in $147 million on a year when Easter fell in April.

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15 Comments

  1. Given the general hype, early positive reactions from people WHO HAVE SEEN THE MOVIE online, and these numbers....it's gonna open with $165 million minimum.

  2. Anonymous54654 said ... (original post)

    Given the general hype, early positive reactions from people WHO HAVE SEEN THE MOVIE online, and these numbers....it's gonna open with $165 million minimum.

    But to be fair, just because it's tracking bigger than Avengers and JW doesn't automatically guarantee it will open bigger than them.

  3. Anonymous54654 said ... (original post)

    But to be fair, just because it's tracking bigger than Avengers and JW doesn't automatically guarantee it will open bigger than them.

    Has there ever been a movie that opened lower than it initially tracked?

  4. Not frequently, but a fair number of films have opened lower than tracked like the recent Tina Fey movie Whiskey Tango Foxtrot which had a projected $10-$12 million dollar opening weekend but only achieved $7.6 million. However I doubt BvS won't reach the projections simply because of the exceedingly positive reviews coming out about it already.

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    Cassandracain said ... (original post)

    Not frequently, but a fair number of films have opened lower than tracked like the recent Tina Fey movie Whiskey Tango Foxtrot which had a projected $10-$12 million dollar opening weekend but only achieved $7.6 million. However I doubt BvS won't reach the projections simply because of the exceedingly positive reviews coming out about it already.

    I haven't seen any reviews.  Where did you see the positive reviews for this film?

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