The Avengers Augmented Reality Game Invades Walmart

Marvel has teamed up with Walmart for an integrated in-store gaming experience. Avengers fans can download a Super Hero Augmented Reality app on iTunes App Store and Android Market. The app gives fans instant access to Hawkeye, but none of the other Avengers. If fans want to unlock the super powers of the five other Avengers, then they have to go to a Walmart store. Avengers fans can use the "Super Hero AR" in two modes, Game Mode and Photo Capture Mode. Here is how it works, as explained in a Marvel press release: Game Mode: Collect All Six Super Powers and Save the World -Download the "Super Hero AR" App from the iTunes App Store or Android Market that also includes instant access to Hawkeye and his super powers -Visit a local Walmart with your enabled smart device -Seek out specific images on "Marvel's The Avengers" signage located in various departments around the store including apparel, grocery, toys and wireless -Aim your smart devices at the target image to unlock each super hero's power -Collect the powers of the five remaining Avengers and get a chance to defeat Loki and win the game Photo Capture Mode (available for iOS and Android): Take a Photo with Your Favorite Avenger -Activate "photo capture mode" from a "Marvel's The Avengers" DVD pallet in-store; a 3-D model of the super hero depicted on the DVD pallet will become visible on your phone -Take a photo with your favorite Avenger -Share it with friends on Facebook or via email "Walmart is bringing this summer's most anticipated blockbuster into stores through a first-of-its-kind augmented reality experience which bridges the gap between the physical store and mobile gaming," said Seong Ohm, who is senior vice president and general merchandise manager for entertainment, Walmart U.S. "We're committed to creating engaging and fun experiences at Walmart, and we've tapped different areas of the store for movie fans to interact with the mobile app while shopping the more than 600 Marvel's The Avengers merchandise available." "We are happy to have Walmart's tremendous support behind the release of 'Marvel's the Avengers,'" said Mark Rhodes, who is senior vice president of North American Retail Development at Marvel Entertainment. "We are always looking for opportunities to develop unique retail programs with our partners and feel the Super Hero Augmented Reality app enables fans to extend both their shopping and movie experience in an interactive way." In addition to visiting a Walmart store, fans will also be able to bring Black Widow and Hawkeye to life through another method. They can either visit www.walmart.com/TheAvengers and look for an image of Black Widow to bring her to life, or find a Hawkeye image in the April 29 Walmart newspaper circular and utilize the "Super Hero AR" app to activate the feature. In addition, beginning on April 26, T-Mobile representatives will help customers navigate the terrain and unlock each super hero's power, bringing them one step closer to defeating Loki, and saving the world in the final level of the game. In select stores, the grocery section will also offer shoppers food and beverage samples of Avengers-themed products such as Dr. Pepper, Red Baron Pizza and Hershey's chocolate candies.