Man of Steel Exclusive Offered on Dark Knight Rises Social Media Campaign

by Russ Burlingame

With just two weeks to go before The Dark Knight Rises comes out on video, Warner Brothers is adding a little extra incentive to get fans talking about the third and final film in Christopher Nolan's Dark Knight Trilogy again.

That is, if you visit a site associated with the DVD release, and then like it or share it on social media, you'll help move the counter along toward 100% (it's already gone from 1% to 46% in the last twenty-four hours or so) and when the counter reaches 100%, they will release an "exclusive reward" relating to DC Entertainment's next big movie, the Nolan-produced Man of Steel, due in theaters in June.

Comic Book Movie spotted the site, which has a Facebook page associated with it but isn't on the official Dark Knight Rises or Warner Brothers domains, so it appears that it's most likely connected to a PR film working with the video release.

By Russ Burlingame

Russ Burlingame has been covering comics and pop culture since 1999. He has written for WIZARD: THE COMICS MAGAZINE, Comic Related, Newsarama, and more before settling in for the long haul at ComicBook.com back in 2011.