Here's how they describe the watch, which is available while supplies last:
"Inspired by the Batmobile Tumbler, The Dark Knight Rises’ Batman-inspired timeframe features a black silicone strap with tank-like treads. The Batman logo is printed on the layered chronograph dial and carved into the oversized crown. Like the Bat-Signal against the sky, an LED white light creates a cool contrast to the matte black IP plated case. Each of the 5,000 produced are numbered."
Of course, you'd probably have to be Bruce Wayne to feel good about dropping over $300 on a Batman watch when there are literally dozens of other ones you could snag online for less than twenty bucks.