In addition to having their ads air during the Super Bowl, two lucky winners in this year's contest will also win the opportunity to work with Marvel Studios on the set of “Marvel’s The Avengers: Age of Ultron. The creator of the ad that receives the most fan votes will also win $1 million in prize money.
Since 2007, the annual Crash the Super Bowl contest has invited U.S. consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla chips. For this year’s contest, adults from anywhere in the world where Doritos tortilla chips are sold can compete. A qualified panel of judges, including executives from the Doritos brand, advertising professionals and the legendary Stan Lee of Pow! Entertainment — chairman emeritus of Marvel Studios and creator of such Super Heroes as Iron Man™, Spider-Man™ and others — will select five finalist ads. From there, the world will be invited to vote for their favorite.
Ultimately, two spots will air during the Super Bowl broadcast — one will be selected by fan votes on www.doritos.com and the other by the Doritos brand. The creators of both winning ads will receive the opportunity to work on the set of “Marvel’s The Avengers: Age of Ultron” and the ad with the highest total number of votes will win its creator the $1 million grand prize. The runner-up will receive $50,000.
“Incredible content has no geographical boundaries,” said Ann Mukherjee, senior vice president and chief marketing officer, PepsiCo’s Frito-Lay division. “As a brand that spans 46 countries on six continents, we know firsthand that regardless of where our fans are located, they are all about seizing the moment and making an impact in the boldest way possible. With Crash the Super Bowl, we’re now delivering an unprecedented opportunity for fans around the globe to share their talent and creativity on one of the world’s largest advertising stages.”
“Marvel is all about creating unique characters, telling intriguing stories and engaging audiences in the boldest ways possible, which is what the Crash the Super Bowl contest does for Doritos fans and makes this collaboration so powerful,” said Stan Lee. “The winners of this contest will have the incredible opportunity to not only see their work broadcast to millions on the Super Bowl, but also become a part of the Marvel family and work with some of the most dynamic talents in the entertainment industry today.”
Each of the five Crash the Super Bowl finalists will win an invitation to Rutherford, N.J., to attend Super Bowl XLVIII and watch the game from a private luxury suite, where they will tune in to learn which finalist ads will air for the world’s attention. The three finalists whose commercials don’t air during the broadcast will each win $25,000. The Super Bowl XLVIII broadcast is set for Sunday, Feb. 2, 2014, on FOX. More details are available at www.doritos.com.