Kevin Feige Says Marvel Will Stay With Humor Versus R-Ratings
Despite the unqualified success of Deadpool and Logan -- two films that broke traditional [...]
Despite the unqualified success of Deadpool and Logan -- two films that broke traditional superhero formulas as well as abandoned younger audiences with the move into the graphic violence, f-bomb dropping business, it is not something that will become a prevailing shift in the business.
According to Marvel Studios president Kevin Feige, his brand will not be going down the same path as the Fox to make darker movies for a more mature audience.
During a visit to the set, Feige said that there were things to take away from that money-making model, but that it was not singularly tied to simply having red-band trailers and curse words.
"My takeaway from both of those films is not the R rating, it's the risk they took, the chances they took, the creative boundaries that they pushed," Feige said. "That should be the takeaway for everyone."
Deadpool writers Rhett Reese and Paul Wernick sided with Feige.
The pair said in a recent interview with ComingSoon that studio executives may be putting too much emphasis on the movie's R rating and perhaps not what came with it.
"I think a lot of people just felt like the R-rating had everything to do with it," Reese said. "While I agree to a certain extent, I personally feel like a PG-13 Deadpool still would have succeeded because I think it's more about the character.
"You can't just slap an R-rating on something and have it be good. That's definitely one element of a lot of other elements. I think people are attributing a little too much to that. That said, having the ability to break those rules with an R-rating did help us."
Feige went on to tell Heat Vision that his products have succeeded with comedy in place of vulgarity.
"I also believe that laughter is the way you hook the audience," he said. "Then you can scare them. Then you can touch them deeper than they were expecting to in a film about a tree and a raccoon and aliens that don't understand metaphors. Humor is the secret in into the audience's other ranges of emotions."
Marvel has said expanded on its use of humor with Guardians of the Galaxy as well as Ant-Man. The studio also made an effort to make more use of levity with Thor: Ragnarok, a formula that has worked well in hooking audiences, and box office revenues in hand-over-fist.
Set to the backdrop of 'Awesome Mixtape #2,' Marvel's Guardians of the Galaxy Vol. 2continues the team's adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mysteries of Peter Quill's true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes' aid as the Marvel cinematic universe continues to expand.
Guardians of the Galaxy Vol. 2 is written and directed by James Gunn (Slither). The film marks the return of the original Guardians, including Chris Pratt (Jurassic World) as Peter Quill/Star-Lord; Zoe Saldana (Star Trek Into Darkness) as Gamora; Dave Bautista (Spectre) as Drax; Vin Diesel (Furious 7) as the voice of Groot; Bradley Cooper (American Sniper) as the voice of Rocket; Michael Rooker (Jumper) as Yondu; Karen Gillan (The Big Short) as Nebula; and Sean Gunn (Gilmore Girls) as Kraglin. New cast members include Pom Klementieff (Oldboy), Elizabeth Debicki (The Great Gatsby, Everest), Chris Sullivan (The Knick, The Drop) and Kurt Russell (The Hateful Eight, The Thing).
Guardians of the Galaxy Vol. 2 hits on May 5, 2017.
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