Rick and Morty solidified its place as a pop-culture phenomenon by doing the near-impossible: swaying the almighty hand of McDonald’s!
One crazy running gag in the Rick and Morty season 3 premiere had to do with Rick re-visiting his own memory, with a detour to a local McDonald’s for some of the Szechaun sauce the fast-food chain released in promotion of Disney’s Mulan, back in 1998. At the end of the episode, Rick goes on a rant about his ambition to get his hands on some that “Mulan McNugget sauce,” a sentiment that fans echoed all throughout season 3’s run.
Videos by ComicBook.com
Well, McDonald’s brought back the Szechaun sauce for a 1-day limited run, but eager fans have depleted the supplies with lighting speed, leading to all kinds of upset consumers, and eBay bidding wars. Check how upset some Rick and Morty fans actually are about not getting that sweet Mulan sauce…
All Apologies
McDonald’s is trying to put a fan-friendly spin on why its locations can no longer provided the Szechaun sauce as advertised:
The best fans in the multiverse showed us what they got today. We hear you & we’re sorry not everyone could get some super-limited Szechuan.
— McDonald’s (@McDonalds) October 7, 2017
The Distraught
As you can see, the general consensus is that fans are distraught, confused, and angry about all this.
Waaaah I wanted to go get Szechuan sauce from McDonalds but those dumbasses gave it out before 2pm ☹️ WHERES RICK WHEN YOU NEED HIM. pic.twitter.com/fJKbNOsF7D
— lauren ✨ (@_laeso) October 7, 2017
— Randall Sansylvania (@randallsans) October 7, 2017
Sound the Alarm
Rick and Morty fans are starting to sound the alarm of disappointment. By the long of things, it’s a wave that has some surge under it:
RT if you didn’t get the #RickandMorty #szechuansauce pic.twitter.com/9vJXITfkYA
— Abraham Fitzwilson (@anfitzwilson) October 7, 2017
The Revolt
Some people are ready to revolt over the denial of the their beloved Szechuan sauce:
.@McDonalds REALLY horrible marketing to make 1000s of ppl line up for #SzechuanSauce when you only have 20 per location #boycottMcDonalds
— ChrisC (@Angeleyyz) October 7, 2017
Hell of Your Own Making
As some fans point out, McDonald’s is just messing up its own opportunity, while also making life hell for its employees:
@mcdonalds was gifted a phenomenon of pop culture and squandered it by letting thousands of people walk away empty handed. #SzechuanSauce
— R.Garza (@simplecymbalsTX) October 7, 2017
Look, @McDonalds…you knew how viral the whole #szechuansauce thing was. It’s on you for every employee that hates their life today.
— Kai Milbridge (@kai_milbridge) October 7, 2017
The Ambivalent
Some McDonald’s patrons simply don’t want to deal with all this Szechaun Sauce malarkey:
The dedication people have to getting szechuan sauce is unreal. Line+people in costumes= pic.twitter.com/Hak8lxUzBE
— Tin Nguyen (@tinmyname) October 7, 2017
Young Victims
While some fans were just ‘seeking the sauce’ out of a sense of fun and/or novelty, there were some generally heartbroken by the disappointment:
The best fans in the multiverse showed us what they got today. We hear you & we’re sorry not everyone could get some super-limited Szechuan.
— McDonald’s (@McDonalds) October 7, 2017
Nintendo’s Fault
We’re not sure how this makes sense, but one fan used the McDonald’s incident as a perfect opportunity to throw shade at McDonald’s:
Went to @mcdonalds for #szechuansauce was told they got only 10 packets they were gone Who’s doing their supply logistics @NintendoAmerica ?
— The Geek Commentator (@geekcommentator) October 7, 2017
The one I went to said they only got 40 packs. Gave out tix @ 11am and didn’t tell anyone. It’s the NES classic all over again. But w/sauce
— Murder Death Bill (@BilladelphiaPA) October 7, 2017
F*%k You, Jerry
At the end of the day, sh*t rolls down hill, and it doesn’t get any more “down hill” than Jerry.
This kind of marketing promotion is the reason Jerry is unemployed @McDonalds #szechuansauce pic.twitter.com/arSAU3svgk
— Kevin Luparello (@In_the_Lupe) October 7, 2017
