Twitch Rolls Out New Mid-Roll Ads and People Hate It
In a surprising move, Twitch has started to place automated mid-roll ads during livestreams for [...]
Hey, we're watchin' over here!
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what’s with twitch giving me ads in the middle of streams? like excuse me i’m watching this
— ☆ L A N A ☆ (@underscorelanaa) September 15, 2020
This is a big concern for small streamers.
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Are there any other options for streaming other than YouTube & FBG?
I'm already a nobody on twitch as is, & now y'all want to add more ads blocking more content. 😩😩😩😩😩😩 https://t.co/03HHAYcWne
— Tyrone (@your_HolyGrail) September 15, 2020
It could easily lead to viewers leaving.
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There are so many problems with this:
1. The viewer doesn’t know if the ad was run by the streamer or automatically by twitch
2. Viewers leave during ads. Doesn’t matter how long they play or when they play, if an ad plays, they leave
3. Streamers have no control over this ad— Torsten Nogel (@WinglessValk) September 15, 2020
Some are already looking at alternative options.
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How often would a streamer need to run ads so that twitch won’t run them randomly?!?! @Twitch @TwitchSupport
— 🐍 (@xxKOBRAKONxx) September 15, 2020
The frequency seems to be a major issue.
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Really twitch not even 20min and got 2 ads already... What a load of BS
— TDMAcidCrash (@TDMAcidCrash) September 15, 2020
This could be a tactic to get more streamers playing ads on their own...
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So... this sounds like the platform is throwing its body around to force streamers into deliberately playing ads. "If you don't play the ads, we WILL play them for you".
There _has_ to be a better way to increase ad inventory, Twitch, cmon.
— Pedro Rasera (@raserapedro) September 15, 2020
...and some are already planning to do just that.
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The new ad announcement from twitch is why I run Ads manually because they won’t run during good gameplay/moments
— Mustafa AkA deltakilo1-1 (@billionaire41) September 15, 2020
And there are others that might switch to options like YouTube, as a result!
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This is nothing short of terrible for small streamers. I make nothing off of ads and this will cause me to stream less and focus more on YouTube for growth. 👏🏻 @Twitch for pushing aspiring creators off of your platform. https://t.co/IyVOaBTJca
— GhostyGeist 👻🌱 (@Ghosty_Geist) September 15, 2020