Marvel Studios provided updates on a wide array of projects during yesterday's San Diego Comic-Con panel, and one detail appears to have fans feeling a lot of emotions. Among the announcements was a release window for Disney+'s Loki series, as well as a brand new official logo.
The series will see Tom Hiddleston reprise his role as the God of Mischief, after he managed to escape with the Tesseract in an alternate timeline spawned by Avengers: Endgame. While that concept is pretty intriguing, the logo - and the wide array of fonts it uses - has made fans feel conflicted.
Some think that the logo is a perfect distillation of the energy that Loki brings to the Marvel Cinematic Universe, while others are befuddled by the graphic design work on display. Here's a round-up of some of those responses.
To whoever made the loki logo; make up your damn mind. pic.twitter.com/FVCa21dt9z— gwen (@aestheticIoki) July 21, 2019
the new loki logo looks like me playing with microsoft word 2008’s fonts when i was a child pic.twitter.com/w3SUgqkIR4— chi ✪ (@buckystony) July 21, 2019
thinking about how they gave loki THAT logo pic.twitter.com/rPQR6Oz0IU— 𝔟𝔩𝔞𝔦𝔯 ⎊ (@necroqhilia) July 21, 2019
Graphic designer: What font should I use for the Loki logo
Marvel Studios:Sure! pic.twitter.com/OCgtKhbThz— 🎙Tyler🎙 (@TylerMRadio) July 21, 2019
wow that logo for the Loki series is really something special! pic.twitter.com/XagfUPkccL— AJC (@CarsForThePSP) July 21, 2019