The toy company GoldieBlox is trying to break the action figure mold by introducing a new action figure specifically for girls.
The action figure will differentiate itself form the “beauty dolls” often associated with girls’ toys. The GoldieBlox Zipline action figure will feature fully articulated joints, hands that grip, construction pieces, and a 13' working zipline.
According to GoldieBlox’s website, “Research shows that girls who play with fashion dolls see fewer career options for themselves than boys (see study). One fashion doll is sold every three seconds. Girls’ feet are made for high-tops, not high heels...it's time for change.”
To promote the figure, GoldieBlox has produced a video that sees one young girl rebelling against the Orwellian, totalitarian toy manufacturing of “Big Sister,” set to the Metric song “Help I’m Alive.”
Check it out below:
You can purchase the GoldieBlox Zipline Action Figure at the GoldieBlox website.