House of the Dragon‘s start on HBO has fans thinking about Lovecraft Country. The Game of Thrones prequel has been given top-billing from the network. In addition to the biggest marketing spend in HBO’s history, Warner Bros. Discovery CEO David Zaslav has thrown his full weight behind the show as well. Back in 2020, hopes were high the Misha Green’s sci-fi show would get similar support. The network decided not to pursue a season 2 and the rest is history. There are still pangs of what could have been from fans on social media. Discussions of “Sun Down Towns” and Watchmen‘s spotlight on the Tulsa Massacre are circulating as Warner Bros. Discovery tries to take HBO Max in a different direction. In order for shows to flourish, there has to be material investment in marketing. Some of that House of Dragon money could make a world of difference for a smaller show. (Most Game of Thrones superfans were going to watch it anyway.)
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“As the maker and owner of the largest and most complete library of content in the world. We cover more surface area than almost any other media company,” Zaslav said this year during a presentation for the company. “Theatrical streaming, linear TV free-to-air gaming, consumer products, and experiences, our own platforms, other platforms. And we have no intention of being beholden to anyone in particular or to a specific business model. Simply put, we are open for business. There’s been a lot of experimentation in our industry, and we are all smarter for it. At Warner Bros. Discovery, we believe strongly in the importance of preserving optionality and driving returns to a strategic mix of distribution and windowing options. For example, we will fully embrace theatrical as we believe that creates interest and demand provides a great marketing tailwind and generates word of mouth buzz as films transition to streaming and beyond.”
Do you miss Lovecraft Country? Let us know down in the comments!
Laughing and crying at the same time
Such a shame
The bad place
One perspective
Beyonce still got that grip on us
Just an interesting question
Doesn’t sit right
Would really love it
Some interesting discoveries
A lot of people are
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