Taking a cue from its titular character, Marvel’s Invincible Iron Man #1 is poised to make a whole lot of money.
ComicBook.com has learned that Invincible Iron Man #1 has already amassed more than 200,000 pre-orders from comic book retailers across the country. Written by Brian Michael Bendis and illustrated by David Marquez (Miles Morales: The Ultimate Spider-Man) Invincible Iron Man #1 will lead “All-New, All-Different Marvel,” the publisher’s Fall publishing initiative where Marvel will launch a number of new ongoing series with a brand-new #1 issue.
If the pre-order numbers are indeed accurate, then Invincible Iron Man #1 will be the character’s highest-selling debut in years. To provide a little context, Marvel’s last Iron Man relaunch, Superior Iron Man #1, premiered to almost 84,000 units. Iron Man’s two preceding series, Iron Man (2012) and Invincible Iron Man (2008) sold roughly 116,530 and 116,250 units.
“We're expecting great things from this run of Iron Man,” Gahl Buslov from Midtown Comics said. “Preorders have far surpassed Superior Iron Man numbers. Factoring in the post-Secret War lead in as well as Bendis and Marquez on creative, it's no doubt going to be one of Marvel's biggest launches this year.”
The sizable spike for this Invincible Iron Man’s launch likely lies in the top-talent behind the book. But, Invincible Iron Man #1 also has the distinction as one of Marvel’s first Marvel Universe titles to debut after their universe -altering event, Secret Wars. No doubt, many readers will flock to the title to the Marvel Universe’s, and Tony Stark's, latest status quo.
"It's Bendis writing Iron Man. I haven't been this excited since Warren Ellis’ “Extremis.” This being the first title of the All New All Different launch was a bold statement from Marvel,” Dennis Barger, from Wonderworld Comics, said. “They led the cinematic universe with Iron Man and hopefully the new comic universe will be a great jumping on point for cinematic fans.”
Marvel wouldn’t confirm the estimates, but did hint that Invincible Iron Man #1’s sales numbers looked promising.
“We’re very happy with what we’ve seen so far, and it certainly shows that the Marvel of the fall is going beyond all expectations,” David Gabriel, Marvel’s SVP of Sales and Marketing, said. “Make no mistake, Invincible Iron Man is the flagship title for the Marvel Universe and it too will be above and beyond all expectations. The last page of the first issue is sure to have people talking!”
However, it seems that some retailers were happy with the first few pages alone. To help promote the Fall launches, Marvel sent retailers a magazine of all it's upcoming titles, including Invincible Iron Man. Obviously, their appetites were whetted.
“The preview book Marvel gave us to give out was pure gold. It is full of fun, exciting stuff to talk about and has generated more ‘what are you buying?’ discussions at the shop than any other promotional item in recent memory,” James Sime from Isotope Comics confirmed. “High five to Marvel's marketing department for that! IRON MAN is kind of the perfect book for Bendis. It looks like a really great book to lead off the new line of comics.”
Retailers have until August 10 to adjust their order numbers, so it’s possible that Invincible Iron Man #1 could sell even more copies—or fall under the 200,000 mark. But the latter scenario seems less likely than the former, as retailer feedback has been nothing short of positive.
“With the insane presence that the Marvel Cinematic Universe has given Tony Stark, and the all-star creative team of Bendis and Marquez, we're confident that Invincible Iron Man is going to be one of the stand-outs of the All New All Different line-up,” Steve Anderson of Third Eye Comics said. “We couldn't think of a better launch title to lead the charge when October arrives.”
So, will you pick up Invincible Iron Man #1? Let us know in the comments, and be sure to check out our exclusive reveal of Adi Granov's variant cover in the gallery (courtesy of Marvel).
Invincible Iron Man #1 hits comic shops and digital storefronts this October.