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Sausage Party’s Seth Rogen Pranks Grocery Store Shoppers

‘In honor of Sausage Party, I’m showing the people of New York that our food has feelings,’ says […]

“In honor of Sausage Party, I’m showing the people of New York that our food has feelings,” says Seth Rogen, the writer and star of Sony’s R-rated animated film.

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When New Yorkers went shopping at their local supermarket, they were greeted by animatronic food — cantaloupe, loaf of bread, and, of course, sausage — that’s voiced by Rogen. He has a ball teasing and scaring the customers.

Sausage Party, the first R-rated CG animated movie, is about one sausage leading a group of supermarket products on a quest to discover the truth about their existence and what really happens when they become chosen to leave the grocery store.

The film features the vocal talents of a who’s who of today’s comedy stars – Seth Rogen (Neighbors 2: Sorority Rising), Kristen Wiig (The Secret Life of Walter Mitty), Jonah Hill (The Wolf of Wall Street), Bill Hader (Saturday Night Live), Michael Cera (Scott Pilgrim vs. the World), James Franco (Rise of the Planet of the Apes), Danny McBride (Eastbound & Down), Craig Robinson (Zack and Miri Make a Porno), Paul Rudd (Ant-Man, Captain America: Civil War), Nick Kroll (The League), David Krumholtz (Harold & Kumar Escape from Guantanamo Bay), Edward Norton (The Incredible Hulk), and Salma Hayek (From Dusk till Dawn).

The film is directed By Conrad Vernon and Greg Tiernan. The story was written By Seth Rogen, Evan Goldberg, and Jonah Hill. The screenplay was penned by Seth Rogen, Evan Goldberg, Kyle Hunter, and Ariel Shaffir. It was produced by Megan Ellison, Seth Rogen, Evan Goldberg, and Conrad Vernon. Jonah Hill, James Weaver, Ariel Shaffir, and Kyle Hunter served as executive producers.

Sausage Party hits theaters on August 12th.