The holiday season is nearly upon us, and retailers like GameStop will be busy thanks to the release of the PlayStation 5 and Xbox Series X. Store locations get a limited number of hours that they can schedule employees during the season, and so, the company came up with a way that stores can compete for an extra 10 labor hours for the week of Black Friday. The company is hosting a TikTok challenge for store locations, and the extra hours are one of multiple prizes being given away. Across social media, GameStop received widespread derision for the “prize,” as company employees would be, essentially, competing to work extra hours. It’s not much of a prize, and it will be interesting to see if the company changes course, as a result.
What do you think of the competition? Let us know in the comments or share your thoughts directly on Twitter at @Marcdachamp to talk all things gaming!
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Keep reading to see what fans are saying about GameStop’s TikTok competition!
The concept seems bizarre to say the least.
GAMESTOP EMPLOYEES WILL HAVE TO SUBMIT TIKTOK DANCE VIDEOS TO EARN EXTRS HOLIDAY HOURS?????????????????????????โ ๐๐๐จ๐ฅ (@caolbresnahan) November 4, 2020
It’s not helping GameStop’s already shaky image.
Submitting a Tiktok video to win work hours for Black Friday, could you suck any harder, @GameStop ?โ SarcasticFox (@FoxedupFox) November 4, 2020
There isn’t a lot of incentive for employees to participate…
Here's your daily reminder:#GameStop GameStop is absolute garbage. They have employees competing in a TikTok challenge for a free 10 hours. (Ie: Employees can win $70 on their minimum wage salaries for saving them thousands on advertising.)
Do not shop at GameStop. Not a dime.โ ๐ผ๐ฑ๐ฎ'๐ผ ๐น๐ป๐ฎ๐ฝ๐ฝ๐ ๐ฐ๐ธ๐ธ๐ญ. ๐ท๐๐๐๐๐ผ!๐๐ท (@Clovertastical) November 4, 2020
…and some are already pledging not to!
@GameStop @gamestopcorp Just so you know... You look like a bunch of tools telling your employees to dance on tiktok so they can work more hours! Bad business conduct at its finest and I will not be partaking. #readtheroombetterโ Bosstonez (@Bosstonez) November 4, 2020
Others found humor in the situation.
GameStop cannot be serious with this tiktok dance competition to win hOURS? pic.twitter.com/pi8pOsZWWxโ mariaโจ (@marianicxle) November 4, 2020
Some are calling it wrong.
Does anyone want to check in on Gamestop and make sure they're ok? Offering stores labor hours for TikTok dances just seems...wrong.โ Vyr3 (@Vyr3Gaming) November 4, 2020
Cash or trade credit?
#GameStop 's employee TikTok competition prize for 10 extra labor hours spread out at a SINGLE store is like asking everyone in your city to trade in all their games and only giving a single customer $3. Classic.โ Helwithe (@helwithe) November 3, 2020
Doesn’t seem like it’s going well!
@GameStop hows that tiktok challenge going?โ Adam Kwas (@wwwyki4lyf) November 3, 2020
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