Pokemon Go announced that it has joined the popular picture sharing site Instagram yesterday, bolstering its social media presence. The game’s first post was a reminder about its upcoming Adventure Week, which starts later today.
Pokemon Go appears to be amping up its marketing as summer approaches in the United States. In addition to Instagram, the game also started using push notifications to encourage people to open up the app and start playing. The game also seems to be upping the frequency of its popular events, as Pokemon Go has thrown three events in the last month.
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When Pokemon Go was first released, the game faced criticism for its poor communication with its massive userbase. Although the game quickly got a Facebook and Twitter account set up, its slow response time to various complaints contributed to millions leaving the game after its initial hayday. Pokemon Go has been much more forward and proactive in recent months, setting up a dedicated Twitter account to handle complaints and also have an “official” presence on Reddit’s two Pokemon Go communities.
