Prime Day 2023 Deals Day 2: Anime, Collectibles, Toys, LEGO, Video Games, and More

By Sean Fallon - July 12, 2023 09:20 am EDT

Each product has been independently selected by our editorial team. We may receive commissions from some links to products on this page. Promotions are subject to availability and retailer terms.

Amazon Prime Day 2023 kicks off today July 11 and runs through July 12, but you've probably been inundated with reminders and details about "the best" deals and "early deals" ever since Amazon first announced the dates for the event last month. In truth, the same sorts of deals tend to crop up year after year, so you can expect to see discounts on Amazon devices, Apple devices, TVs, laptops, headphones, Instant Pots, robot vacuums, and so on. Those deals will be pretty hard to miss since everyone will be talking about them, but if you're reading ComicBook.com, you might be interested in something different.

Are you looking for Prime Day deals on LEGO sets, action figures, Blu-rays, board games, anime, and video games? If so, you've come to the right place. It's a safe bet that Amazon will drop major sales in these categories, and we'll be rounding up some of our favorites right here for your convenience. We'll start with some general offers that you might want to take advantage of to get the most out of Prime Day 2023, and follow that up with the fun stuff.

Amazon Prime Membership Deals

If you aren't an Amazon Prime member, there are several ways to join ahead of Prime Day 2023 – some of which have deals of their own:

Amazon Prime : Try it for Prime Day week for only $1.99. Price is $14.99 thereafter. May also have the option of a 30 day free trial. Select new members will automatically receive a $10 shopping credit upon sign-up to use towards Prime Day shopping.
Prime Student: A discounted membership option for college students at $7.49 a month. Six month free trial.
Prime Access: A discounted membership option for qualifying government assistance recipients at $6.99 a month. One month free trial.

Prime Day 2023 Deals on Gift Cards, Channels, and More

Prime Video Channels for $0.99 / 50% off / Note that Walmart+ memberships are also 50% off, which is an even better deal for Paramount+
Prime Day Gift Card Deals
Get 3 Months of Kindle Unlimited for Free
Get 3 Months of Audible for Free
Prime Day Deals on Amazon Devices
Prime Day Grocery Deals
Save $20 When You Buy $100 of Select Pokemon TCG Items

Shop Amazon's Prime Day 2023 Deals Hub

Prime Day 2023 Deals For Day 2 / July 12th

Below you'll find our favorite deals from the second and final day of Prime Day 2023. We'll be updating this post with more of the best deals going for collectibles, anime and manga, Blu-rays, LEGO sets, Dungeons & Dragons books, board and card games, video games, and more. Beyond that you'll find the best deals from Day 1, many of which may still be available and / or refreshed with new deals. Check out Amazon's Prime Day deals hub for additional offers.

Prime Day 2023 Collector Deal

Amazon actually used "Kidult" to describe who this sale was for, which is just terrible. Still, you can find some fun collectibles from the likes of McFarlane Toys, Funko, Hasbro and more right here on Amazon while the sale lasts. Here are a handful of our favorites:

Transformers Generations Collaborative: Jurassic Park Mash-Up Tyrannocon Rex & Autobot JP93 – 50% off
McFarlane – DC Multiverse 7" – Batman Duke Thomas – 58% off
McFarlane Toys DC Multiverse Lobo (DC Rebirth) 7" Action Figure - 30% off
DC Comics Batman, All-Terrain Batmobile Remote Control Vehicle – 40% off
Batman 12-inch Bat-Tech Action Figure – 33% off
DC Comics Batman 12-inch Attack Tech Batman Action Figure – 33% off
Batman 3-in-1 Batcave Playset with Exclusive 4-inch Batman Action Figure and Battle Armor – 17% off
HALO 6.5" Spartan Collection – Master Chief Action Figure – 30% off
Funko: POP! Moment Harry Potter and Albus Dumbledore with The Mirror Erised – 50% off
Funko Pop! Comics Teenage Mutant Ninja Turtles: Donatello Previews Exclusive – 54% off
Pokemon Battle Figure 2 Pack Blastoise & Charmander – 30% off
Hallmark Nintendo Entertainment System NES Controller Christmas Ornament - 30% off
Apex Legends Nessie 10" Plush – Green – 30% off

Some of our favorite random deals from Day 2:

Prime Day 2023 Deals For Day 1 / July 11th

Below you'll find our favorite deals from Day 1 of Prime Day 2023, Many of these deals may still be available.

(Photo: Hasbro)

Prime Day 2023 Hasbro Deals

Hasbro Deal of the Day (7/11 and 7/12) – NERF, Hasbro Gaming, Transformers and more (Up to 69% off): See on Amazon
Hasbro Preschool Deal of the Day (7/11 and 7/12) – Play-Doh, Playskool, Baby Alive and more (Up to 73% off): See on Amazon
Hasbro Monopoly Prime Day WOW Deal (7/12 at 5 – 6:30pm ET) – Monopoly Ultimate Banking Edition (46% off): See on Amazon
Hasbro NERF Prime Day WOW Deal (7/12 at 5 – 6:30pm ET) – NERF Disruptor Elite Blaster (47% off): See on Amazon
Play-Doh Prime Day WOW Deal (7/12 at 6 – 7:30pm ET) – Play-Doh Slime 30 Pack (74% off): See on Amazon
Prime Day Deals on Disney, Marvel, and Star Wars Toys – See on Amazon
Star Wars The Black Series Prime Day Deals
Star Wars The Vintage Collection Prime Day Deals
Marvel Legends Prime Day Deals
Nerf Prime Day Deals
Transformers Prime Day Deals
G.I. Joe Classified Series Prime Day Deals
Power Rangers Lightning Collection Deals

Prime Day 2023 Mattel Deals

Save on select Fisher-Price toys, including:

Fisher Price Power Wheels Gameday Jeep Wrangler
Fisher Price Power Wheels BBQ Fun Jeep Wrangler
Fisher-Price Laugh & Learn Smart Learning Home
Power Wheels Thomas & Friends Ride-On Train, Thomas with Track
Barbie Little Dreamhouse by Little People
Coupons on baby gear including – Fisher-Price 4-in-1 Sling 'n Seat Tub, Fisher-Price On-the-Go Baby Dome, Fisher-Price SpaceSaver Jumperoo, Fisher-Price Rainforest Jumperoo & Fisher-Price 2-in-1 Servin' Up Fun Jumperoo

Save on select Hot Wheels & More toys, including:

Save on select Jurassic World toys, including:

Jurassic World Dominion Uncaged Ultimate Pyroraptor

Save on select Mattel dolls, including:

Disney Princess 12-Pack
Starting 7/11 at 4:30pm PST, save on the American Girl Truly Me dolls, while supplies last.

Save on select Barbie toys, including:

Barbie Doll House, 3-Story Townhouse with 4 Rooms & Rooftop Lounge, Furniture & Accessories Including Swinging Chair [Amazon Exclusive]
Barbie Careers Doll & Playset, Baby Doctor Theme with Blonde Fashion Doll, 2 Baby Dolls, Furniture & Accessories
Barbie It Takes Two Dolls & 20 Accessories, Let's Go Camping Tent Playset with Brooklyn & Malibu Dolls & 2 Moving Animals
Barbie Birthday Wishes Doll with Blonde Hair and Pink Satin and Tulle Dress, Special Occasion Gifts and Collectibles

More details all week – In celebration of the Barbie movie and leading into the highly anticipated Amazon sales, Barbie and Amazon are teaming up for "Best Week Ever," a one-of-a-kind sale experience, featuring 7 days of back-to-back Barbie cross category deals. Kicking off Barbie's Best Week Ever in the Amazon store, be on the lookout for deals on the following items, new deals added each day through July 12th: