Marvel Studios revved up the Avengers: Doomsday hype machine a year in advance, attaching a series of four teasers to screenings of Avatar: Fire and Ash over the winter. Since the last of those previews debuted in January, fans have been eagerly awaiting their next look at the film. Those who were lucky enough to attend CinemaCon back in April were treated to an epic Doomsday trailer that featured a battle between Thor and Doctor Doom (among other intriguing teases), but that footage has yet to be officially released. As we make our way through the summer movie season, people are once again convinced the Doomsday trailer premiere is imminent.
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On Instagram, Joe and Anthony Russo posted an image of the SXSW London logo. The image background features the pattern seen on the Latveria (Doctor Doom’s home country) flag in Marvel lore. Additionally, the filmmakers tagged the official accounts for Avengers, Marvel Studios, and Robert Downey Jr., implying there will be some Doomsday promotion at SXSW London. The festival takes place from June 1st-6th. In the comments and on other social media platforms like X, users are speculating that this is a sign the Doomsday trailer could be unveiled at the event. Check out the Russos’ post, as well as some reactions, in the space below:
Will The Avengers: Doomsday Trailer Release Next Week?
There will be a special screening of Avengers: Infinity War at SXSW London on Tuesday, June 2nd. If anything related to Doomsday is going to come out of the festival, that’s the most likely place for it to happen. It’s definitely plausible that following the Infinity War screening, the Russos will offer a tease of what’s next by giving attendees a taste of Doomsday. The best way to do that would be to show people the trailer, perhaps the same one that was so well-received out of CinemaCon.
Should this happen, it isn’t a guarantee that the Doomsday trailer will be released to the general public following SXSW London. Fans were convinced the trailer would drop online after CinemaCon, and they’re still waiting to see it. A case can be made that officially releasing the Doomsday trailer the first week of June would be a curious decision on the part of Disney. The studio missed a golden opportunity to attach it to The Mandalorian and Grogu over Memorial Day weekend, which might have helped boost the Star Wars movie’s box office prospects. It’d be odd to unveil the trailer just a couple of weeks later. Granted, it’d be able to play in front of many other anticipated films this summer, but Disney typically isn’t one to bypass an opportunity for corporate synergy.
It’s also worth keeping in mind that Marvel Studios is planning to have one of its signature Hall H panels at San Diego Comic-Con this year. Doomsday will almost assuredly be the centerpiece of that presentation, and Comic-Con is the ideal venue to unleash a trailer to capitalize on the buzz and hype surrounding the event. Officially releasing a trailer in June and then another one only a month later is atypical for a major Hollywood blockbuster. As a point of comparison, the first Avengers: Endgame teaser released in December 2018, and the next one came in March 2019. Even The Mandalorian and Grogu had trailer drops separated by multiple months. Once a studio officially releases a trailer, they like to give it some time to breathe before showcasing even more marketing materials.
This is all to say there’s a chance the Doomsday trailer isn’t officially released until July. That’ll be frustrating for fans who are desperate to see it, but it’s a marketing rollout that makes sense. Comic-Con takes place roughly five months before Doomsday‘s theatrical debut, which is plenty of time for Disney and Marvel to put together a marketing blitz. Moviegoers are already well aware that Doomsday is on its way, so the studio can bide its time before going all out. Of course, they could always debut something after SXSW London, so it’ll be interesting to see what happens at the festival.
What do you think? Leave a comment below and join the conversation now in the ComicBook Forum!
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Forum Conversation: Avengers: Doomsday Trailer in June?
Go to ForumAgreed, Comic Con needs some of that Hall H magic (and an immediate release after – not before). If Marvel are there, they need to make a big show of it (as well as announcing some new things).
The Russos are at it again with cryptic Marvel teases. Fans are thinking the Doomsday trailer could release at SXSW London this week.
I think it’d be weird to drop it now. They missed the corporate synergy of attaching it to Mando and Grogu a couple weeks ago. Comic-Con is in July. At this point, just wait until then.