In an official statement released earlier today (via Kotaku), Nintendo has announced that they will be ending the Club Nintendo rewards program.
"We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing, in the press release. "We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances."
Those rewards will include eboth physical items and softward, including Flipnote Studio 3D, which will be made available for free to Club Nintendo members during the month of February.
The timeline for discontinuation states that no new Club Nintendo accounts can be created after March 31, and all outstanding Club Nintendo reward coins will expire on September 30.
Nintendo does plan on creating a new loyalty program to replace Club Nintendo, though no further details were released.