Niantic’s Pokemon GO is helping Nintendo’s stock and bottom line, but when it comes to reaping rewards from the hit mobile title, Apple and Google put them to shame.
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Apple and Google both list the app on their online stores and thus get a 30% cut of any in-app purchases. According to estimates (via Business Insider), those numbers have the app making 14 million (as of Monday), which means about $2.3 million per day (iOS and Android).
Macquarie Researcher David Gibson recently speculated as to how that vast income is distributed, and Nintendo seems to be dead last.
“The title was jointly developed by Niantic, Pokemon Company and Nintendo. It is unclear exactly what their economic interest is in the game, but we presume that out of every 100 units earned at the app store, 30 would go to Apple, 30 to Niantic, 30 to Pokemon and 10 to Nintendo.”
While Nintendo ranks below Google and Apple, it is worth noting that Nintendo owns a stake in The Pokemon Company, so it is likely getting a take of their profit. Also of note is that Google previously owned Niantic, the developer, and has invested in the company since. How that affects their profits from the game is unknown, but it’s safe to say everyone at this point is making out perfectly fine, as Pokemon GO continues to dominate the app charts.
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