Pokemon GO Helps Nintendo Break Huge Stock Market Record

The global phenomenon that is Pokemon GO is almost impossible to overlook. With the app having [...]

By Megan Peters

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The global phenomenon that is Pokemon GO is almost impossible to overlook. With the app having gone live in over 27 countries this weekend, Pokemon GO only continues to grow as more and more trainers flood the app's already overcrowded game. While the game primarily stands as the brainchild of both Niantic and The Pokemon Company, it looks like Nintendo is also reaping some big rewards because of its association with Pokemon. You only have to check out recent stock market reports to see what kind of cash Nintendo is raking in.

According to Bloomberg, Nintendo has stunned Topix (Tokyo Stock Price Index) as the company just broke the record for the largest amount of shares traded in single day. Last Friday, Nintendo traded roughly $4.5 billion worth of shares, and that's clearly an insane amount of money for them to be whipping around. The record was previously held by another Japanese industry titan, Tokyo Electric, but it looks like the power of Pikachu managed to dethrone them with ease.

Unsurprisingly, this isn't the only financial milestone Nintendo has flown past following the release of Pokemon GO. It would be an understatement to say that their profits are blasting off faster than any trip Team Rocket might've taken. Just last week, Nintendo's market value surged over 70%, their largest weekly gain in history. The company reported that they had accumulated a value of about $26.2 billion compared to its $17+ billion beforehand. What's more is that the company's market shares spiked following Pokemon GO's release as their total jumped by over 10% in a single night.

Again, this is all happening in spite of the fact that Nintendo has had little to do with Pokemon GO. While Nintendo does hold stake in both Niantic and The Pokemon Company, the gaming titan has only benefited from its long-time association with the Pokemon brand.

Currently, Nintendo's profits look like they'll only increase as there are still plenty of countries waiting for Pokemon GO to officially go live. Many eastern countries such as Japan and Korea are still awaiting the game's arrival, and Niantic has promised the game will roll out a complete global launch once they're able to fix the app's infamously overloaded servers.

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