Duck Dynasty vs. Modern Family: Does Your Favorite Show Determine Who You Vote For?

When trying to determine what way particular states or regions will vote, sometimes analysts will [...]

By Patrick Cavanaugh - January 28, 2017 05:34 pm EST

When trying to determine what way particular states or regions will vote, sometimes analysts will look to results from previous elections to predict how they'll weigh in. According to a recent survey, there are stronger connections between parts of the country and a show's popularity than a state and how they voted in previous elections.

By collecting information based on Facebook users' zip codes and the TV programs they "liked," the New York Times was able to construct maps to see trends in their politics and the programs they enjoyed. The biggest divide was found between rural areas and urban areas, similar to how Americans voted in the November election.

TV audiences and their relationships with advertisers have changed over the years, whereas total number of viewers used to be the most important statistic, now it's more valuable to shows to appeal to younger viewers.

Take a look at maps of some of our favorite shows to see where they're most popular. Do you think these graphics are accurate? Let us know in the comments!

[H/T The New York Times]