This is probably the most epic introduction to a Youtube channel, and it’s something truly befitting of The Rock.
Videos by ComicBook.com
Dwayne Johnson is getting serious about his Youtube presence and is rebranding the channel as Seven Bucks Digital Studios (via Variety). To celebrate the occasion, the actor along with Studio71 showed off a new teaser trailer at this year’s VidCon.
The teaser starts off like the beginning of a fantasy adventure, with a woman and a man discussing things like “the secret of the forest”, all accompanied by an epic score. As the woman sets off on this journey, a movie style narration sets in, speaking of an event that will “dominate our culture” and “alters our perspective on life as we know it.”
Yeah, that’s deep. One of the best moments is when a growl-like line is said in the distance. “If…You….Smell…” It never finishes, but you get the idea.
After encountering an impressive light, the scene cuts to Johnson sitting at a desk, where he gives the best line of the whole video.
“I should start a Youtube Channel. Hey, Ray! Go ahead and uh, call the President of the internet. Tell him Rock’s got a hell of an idea.”
His new channel will contain a scripted action series as well as videos from The Rock himself, and the brand will also work with other video creators who share a like-minded vision, including a “monthly collaboration with top digital talent.” The channel will be run by Scott Brown, who is Director of Digital Content for Studio71.
It will mark a significant change for The Rock’s Youtube channel. While he has a vast social media following on his other channels, his Youtube hasn’t received near the updates as his other platforms. The new channel will kickstart on July 18th.
