General Mills is beginning a new partnership with Warner Bros. Consumer Products by launching two new DC Comics Super Hero cereals. Themed to coincide with the launch of Batman v. Superman: Dawn of Justice in theaters, the cereals are Batman Chocolate Strawberry and Superman Caramel Crunch.
To publicize the cereals, General Mills is asking fans to post to social media using the hashtags #batmancereal or #supermancereal, declaring their loyalty to one character or the other, or to stay neutral by using the hashtag #superheroescereal.
From Jan. 8-10, General Mills will be at New Orleans Wizard World Comic Con to introduce the new cereals to fans. Attendees can pledge their allegiance to either Batman or Superman by having their photo taken in front of a green screen and sharing it to social media as an animated .gif.
Batman Chocolate Strawberry and Superman Caramel Crunch cereals are available in stores now.
Check out when Batman v. Superman: Dawn of Justice and other movies are coming out in ComicBook.com's Movie Release Schedule.