Box office analyst are predicting a $55-60 million opening weekend for Marvel's Ant-Man.
Any way you slice it, that would be a soft opening for a film from Marvel Studios. The last time a Marvel film opened below $65 million was 2008's The Incredible Hulk, which grossed $55.4 million in its debut. Above that, is Captain America: The First Avenger (2011) with a $65 million debut and Thor (2011) with $65.7 million.
Ant-Man doesn't open in theaters until next month, so Marvel has time to bolster interest in the diminutive superhero that communicates with insects.
The website pro.boxoffice.com reports:
Initial tracking figures show Ant-Man's total awareness level scoring 77 percent -- identical to that of Thor: The Dark World at the same point in its marketing cycle before earning an $85.7 million frame in November 2013 (the lowest Marvel debut post-2012's Avengers). However, Ant-Man's "definite interest" score is about 25 percent lower than the Thor sequel's.
On a positive note, Ant-Man will more than likely have the opening weekend for a film starring Paul Rudd.
Armed with the astonishing ability to shrink in scale but increase in strength, con-man Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, protect the secret behind his spectacular Ant-Man suit from a new generation of towering threats. Against seemingly insurmountable obstacles, Pym and Lang must plan and pull off a heist that will save the world.
Marvel's Ant-Man hits theaters July 17, 2015.
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