Less than a week after another painful court loss, on-demand driving service Uber took to the streets with a light heart on Friday — and celebrated Force Friday with a number of Dodge Chargers modeled after Star Wars: The Force Awakens Storm Troopers.
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The gimmick was hatched in cooperation with Hot Wheels, whose 1:64 character car was one of dozens of toys released on Friday to launch the merchandising campaign for the year’s most anticipated film.
Fans who got the first rides in the Hot Wheels Uber cars were treated to a free ride — presumably with the Imperial March playing the whole time.
