AMC CEO Backtracks, Declares No Texting at AMC Theatres

After controversy rose when Adam Aron, new CEO of AMC Theatres said he'd consider allowing texting in select movie theaters, the social media storm was enormous. Well, they've definitively declared, "NO TEXTING AT AMC."

"You spoke. We listened," a tweet from the official account said. A press release elaborated.

"During the past few days, you may have heard media reports about another idea AMC Theatres was considering, testing whether some movie goers might want texting allowed in a small selection of our theatres. Unlike the many AMC advancements that you have applauded, we have heard loud and clear that his is a concept our audience does not want. In this age of social media, we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea we have relegated to the cutting room floor," the release from Aron read.

"With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future."

Aron also pledged more than $1 billion to build more enhanced theaters with IMAX and Dolby Cinema experiences, more comfortable seating, different food and beverage offerings, new bonuses to the AMC Stubs program, and more.

"When the lights dim, we'll remember your advice that your fellow moviegoers should turn off their phones," he concluded.