Local Comics Store Spotlight: Comics N' Vegetables (CNV)
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Comics N' Vegetables (Part Two)
When Comics N' Vegetables first opened they only sold single issues. That has changed radically in the intervening 15 years. Collections quickly became popular and soon grew to be 80% of their business. From there the store expanded their offerings to include merchandise as well as comics. Now comics account for 60% of business, while figures and other accessories comprise the rest. That continual expansion of both stock and business shows the love of comics and geek culture to be an international norm. Their reader base has changed as well. When Comics N' Vegetables first opened 90% of their customers were men; now 40% of those shopping at CNV are women. It seems clear that people everywhere want to read Saga and have a Spider-Man figure keep them company at their desk.
Amitai expects to see the store continue to change as well. More young people and women in Israel will become interested in what they sell. At the same time he expects merchandise and comics collections to both continue increasing in sales. That may come at the cost of single issues, but due to shipping and customs new collections make for smarter investments (and more satisfying reads).
It was love for comics that first brought Comics N' Vegetables into being, and it's love for comics that continues to drive both the stores and its philosophy. Amitai doesn't beat around the bush with customers. He will sell fans anything they want, but he will be honest with his own opinions. The flipside of that is the store doesn't let sales alone dictate their orders. When they care about a new comic or creator, they order a lot and focus on hand selling and recommending the comic.
Amitai says, "Our store is a place where we sell moments. You will remember we are not just here for the money." When you walk in the doors of CNV, you know the people inside love comics and will always be prepared to share that love with you.
So many things about Comics N' Vegetables are obvious after learning just a little bit about the store. Amitai, Sharon, and their employees have brought both comics and their love of the medium to Israel. Together they've transformed a business with no immediate customer base into a very successful shop loved by its patrons. Based on hard work, commitment, and passion they have made their dream into a reality for an entire country.
But there's likely one lingering question for American readers: Why the "N' Vegetables" part of the name?
"N' Vegetables" is a Jewish phrase from The Passover Haggadah that essentially means "etcetera". So when you think "N' Vegetables" think about action figures, miniatures, and all of your other favorite things that accompany comics.
Click ahead to see full details and photos of Comics N' Vegetables.
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Store Info
Name: Comics N' Vegetables
Address: King George Street 40
Tel Aviv-Yafo, Israel
Phone: +972 3-620-4847
Website: Comics N' Vegetables
Twitter: @comicsnveg
Facebook: Comics N' Vegetables