Ever since The Dark Knight, Warner Bros. has tried to have a strong viral presence for their DC Entertainment movies — and with Justice League just a few months away and Wonder Woman‘s release now in the rear view mirror, the company is pivoting hard into the “Join the League” initiative they have previously teased online.
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In what Warners describes as “a first-time global consumer initiative,” Warner Bros. Consumer Products, Warner Bros. Pictures and DC Entertainment are giving fans a chance to join forces with iconic DC Super Heroes Batman, Superman, Wonder Woman, Aquaman, The Flash and Cyborg and stand alongside the Justice League via the #JoinTheLeague platform, kicking off worldwide this week.
Located at www.jointheleague.com, #JoinTheLeague will recruit fans to an exclusive, free membership experience delivering content, product sneak-peeks, digital and retail exclusives, sweepstakes, fan-engaging experiences and user-generated content, and more.
This global initiative, which first kicked off in the U.S. in April as part of the film’s “Unite the League” campaign, will now expand to include 13 languages – and will include a special “#JoinTheLeague Saturday” on August 12 – and run into 2018.
The hub will host all things Justice League from exclusive product reveals and spotlights from brands like Funko, and New Era, as well as DC Collectibles, to film news, including exciting information on events and exclusive in-store opportunities.
Among the hub’s array of activities are games and sweepstakes, which invites fans to enter for a chance to win never-before-seen film product culminating in an epic grand prize: their own personal invitation-only advanced screening of Justice League. The first sweepstakes contest announced – is in celebration of Wonder Woman – and timed to the DC Super Hero’s highly anticipated solo film opening as one lucky fan will win one of several Wonder Woman prizes.
Additional Justice League character-themed sweepstakes will follow in the months leading up to the release of the film. Fans can also experience brand new video content, images and much more, before public release, as well as get sneak previews of toys and collectibles before they hit store shelves. In addition to web-based touch points, weekly email updates will also be sent to League members.
Debuting this fall, exclusive Augmented Reality (AR) experiences will be available for fans that answer the call to #JoinTheLeague.
In addition to activations on the #JoinTheLeague global platform, Warner Bros. Consumer Products and its worldwide partners will be rolling out a number of Justice League-themed products at top retailers around the world, including apparel and accessories, toys and collectibles, and home goods. In support of this initiative, global retailers have developed tailored activations and exclusive elements to offer their customers, including Augmented Reality (AR) / Virtual Reality (VR) experiences, digital activations, unique sweepstakes, exclusive product reveals, and custom retailer landing pages on the #JoinTheLeague hub.
In Justice League, fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and The Flash—it may already be too late to save the planet from an assault of catastrophic proportions.
Justice League is directed by Zack Snyder, from a screenplay by Chris Terrio, based on a story by Snyder and Terrio, and stars Ben Affleck, Henry Cavill, Gal Gadot, Jason Momoa, Ezra Miller, Ray Fisher, Amy Adams, Willem Dafoe, Jesse Eisenberg, Jeremy Irons, Diane Lane, Connie Nielsen, J. K. Simmons, and Ciarán Hinds.
