Barbie Toyline Getting Its Own Movie Franchise

Barbie

Sony Pictures is partnering with Mattel to create a live-action comedy film franchise based on the Mattel’s Barbie line of fashion dolls, according to Deadline.

The new franchise is being handled by producers Walter Parkes and Laurie MacDonald, who are also currently working on the studio’s Men in Black reboot.

“Barbie has entertained children and inspired their imagination and creativity for more than 50 years,” said Tim Kilpin, Mattel’s EVP of Global Brands. “Now is the right time in Barbie’s celebrated history for her to star in a live-action, contemporary comedy that brings her playful personality to life for generations of fans.”

While it’s still early, word is that the film’s development is moving quickly.

Mattel and Sony are also collaborating on a film adaptation of another popular toy line, Master of the Universe.