Broom-Hilda could be making a jump to the big screen.
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The adorable little green witch originated in a comic strip by Russell Myers back in the 1970’s, and now producers Gilbert Adler and Jason A. Rosenberg have picked up the property from its previous holders, the Tribune Content Agency (via Deadline).
“Russell Myers has been entertaining audiences for years. We’re excited to bring this to the big screen. We plan to create a franchise and leverage the IP across film, television and digital media,” said Rosenberg.
Adler emphasized one of the character’s core traits as a perfect way to make her relevant to unfamiliar audiences.
“Our intention is to make it into a movie that might have a number 2 and number 3 behind it as well,” assured Adler. “When you look at the comic strip, it looks like maybe it’s for a young audience, but we look at it differently. This is about a witch who has varying powers, but has a problem with weight. And if you look around, doesn’t everyone? And we thought, well that’s it. One of my favorite movies was Liar, Liar. It was funny but it was also heartwarming with the story about the relationship between a father and his son. With this project everyone is concerned about their weight whether they are over or under and that can be very funny yet poignant.”
Weight is certainly a hot button issue at the moment and has been for awhile. If handled in the right way, this character could indeed be well received by audiences.