Kevin Smith is getting into character to plug his upcoming film, Tusk.
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Smith tweeted a photo of himself with the theater standees for the film, which feature a head slot so that fans can see their head on walrus’s body.
The tweet encourages fans to take their own walrus pictures with the standees and send the Smith’s Twitter account.
I am the walrus! @tuskthemovie standees are in theaters now! Send me YOUR #WalrusYes pics! pic.twitter.com/cqYoa3T6Q7
— KevinSmith (@ThatKevinSmith) August 19, 2014
In Tusk, a man is captured by a maniac and tortured, physically and mentally, into becoming a walrus.
Tusk comes to theaters September 14.