Big Red Soda is partnering with Transformers: Age of Extinction this summer to release a line of collector’s cans. The six limited-edition cans, included in Big Red 12-packs, feature images of the newly redesigned Optimus Prime and Bumblebee. Big Red Zero will feature cans with the Autobot or Decepticon icons.
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Big Red will be running $25,000 Transformers sweepstakes, including prizes such as Transformersย collectable figures, Hasbro toys inspired by the movie, wearables, DVDs, posters and a cooler that transforms into a picnic table.