Less than a week after another painful court loss, on-demand driving service Uber took to the streets with a light heart on Friday — and celebrated Force Friday with a number of Dodge Chargers modeled after Star Wars: The Force Awakens Storm Troopers.
The gimmick was hatched in cooperation with Hot Wheels, whose 1:64 character car was one of dozens of toys released on Friday to launch the merchandising campaign for the year’s most anticipated film.
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Fans who got the first rides in the Hot Wheels Uber cars were treated to a free ride — presumably with the Imperial March playing the whole time.
