Virtual reality is the next big phase in technology and now IMAX and Warner Brothers are partnering together to bring forth the ultimate virtual reality experience for fans of the DC Extended Universe. As a part of the agreement between the two entertainment powerhouses, three interactive virtual reality experiences will be developed based on three upcoming DC blockbusters.
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The companies plan to release one experience per year over the next three years, beginning later this year with Justice League, before moving onto Aquaman next year. The third project has yet to be named.
“It’s fitting that with IMAX and Warner Bros.’ shared history of launching Hollywood movies in IMAX theatres, today we’re entering into our first studio deal to bring original VR content to the multiplex,” said IMAX CEO Richard L. Gelfond. “A key component of our vision for VR is to help usher in the first wave of high-end blockbuster-based content. Justice League and Aquaman feature some of the most beloved characters on the planet, providing iconic properties to launch this effort. This type of premium content will introduce audiences to virtual reality in standalone and multiplex-based IMAX VR centers as well as other platforms.”
IMAX launched its flagship VR Center in Los Angeles earlier this year and the company plans on opening five additional locations in New York City, California, the United Kingdom, and Shanghai as the year progresses.
“We are excited to be partnering with IMAX to develop and deliver premium VR experiences, and believe that capitalizing on Justice League and Aquaman characters from our well-known DC properties will broaden the appeal of this fast growing technology,” said Ron Sanders of Warner Bros. Worldwide Home Entertainment Distribution. “Using content and characters from these upcoming films and incorporating creative direction from some of Hollywood’s most innovative filmmakers will help us to bring a groundbreaking experience to audiences and consumers who are hungry for a cutting-edge virtual reality experience.”
In Justice League, fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and The Flash—it may already be too late to save the planet from an assault of catastrophic proportions.
Justice League is directed by Zack Snyder, from a screenplay by Chris Terrio, and features an ensemble cast that includes Ben Affleck, Henry Cavill, Gal Gadot, Ezra Miller, Jason Momoa, Ray Fisher, Ciarán Hinds, Amy Adams, Diane Lane, Jeremy Irons and Jesse Eisenberg.
DC and Warner Bros. have a full slate ahead, with Teen Titans: The Judas Contract coming first on April 4, 2017. After that it’s time for Wonder Woman on June 2, 2017, followed by Justice League on November 17, 2017. The Batman is expected sometime in 2018, with The Flash debuting on March 23, 2018. Aquaman is set for October 5, 2018, and Nightwing’s solo feature is due sometime in 2019.
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