"The new Captain America movie is centered around the concept of picking sides – Iron Man versus Captain America – but at Pizza Hut, we know picking sides doesn't have to lead to an all-out battle," said Jared Drinkwater, Vice President of Marketing, Pizza Hut in a press release. "With the $5 Flavor Menu, we're giving customers the power to choose at a price that allows them to say 'yes' to all of their favorite items, including medium 1-topping pizzas."
As part of the promotional partnership, Pizza Hut and Marvel have developed a Captain America: Civil War-themed digital hub for adult audiences at www.PizzaHut.com/CaptainAmerica. The hub, which launches April 11, gives fans access to exclusive Captain America: Civil War content, including never-before-scene clips and stills from the latest Marvel film. The site also features a quiz allowing users to pick which side they should root for – Captain America or Iron Man – for the chance to win prizes, including a trip to a future Marvel movie premiere, behind-the-scenes access to a Marvel prop house and more.
This is the first entertainment from Pizza Hut designed to provide consumers with material to stay engaged while awaiting their order.
"Being able to provide our customers with unique content exclusively through our channels is one of the many exciting ways we are bringing this effort to life," added Drinkwater. "A wide variety of prizes and unique experiences tied directly to the film will be fun and entertaining for Marvel and Pizza Hut fans alike."
Additionally, Pizza Hut will launched a fully-integrated marketing campaign, including a new television spot featuring Captain America: Civil War footage, two new Captain America: Civil War-themed boxes – one highlighting Captain America, the other featuring Iron Man – and more. You can see both pizza boxes in the gallery below.
"In Marvel's Captain America: Civil War, we see the Avengers team during one of their toughest times. They're torn apart by conflict, and we're left wondering if anything can bring the team back together," said Mindy Hamilton, Senior Vice President of Global Partnerships, Marvel Entertainment LLC. "Whether you are Team Cap or Team Iron Man, we are excited to give our fans the opportunity to choose their side through this effort with Pizza Hut and unite Marvel fans around the film's release."
Marvel's Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark's surprising decision to support government oversight and accountability.
Check out when Captain America: Civil War and other movies are coming out in ComicBook.com's Movie Release Schedule.
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