In what has to be one of our favorite movie promotional tie-ins of all time, Dunkin' Donuts and Baskin-Robbins are teaming up with Marvel Studios' Captain America: The First Avenger. Their Captain American movie promotion not only offers a tasty treat for fans, but more importantly helps to honor past and present members of the U.S. military.
Playing off the secret "Super-Soldiers" project that gave birth to Captain America in the comics and the new movie, Dunkin' Donuts and Baskin-Robbins are asking for help in identifying and honoring America’s real Super-Soldiers. With the support of the USO, Dunkin’ Donuts and Baskin-Robbins, have launched “America’s Super-Soldiers,” a co-branded online contest where people can win prizes by nominating veterans or active U.S. servicepersons who are making a difference where they live or serve.
From now through July 15, 2011, fans can visit Dunkin’ Donuts’ or Baskin-Robbins’ official Facebook pages to nominate a veteran or active serviceperson. Fans need to answer short questions about why their Super-Soldier is making a difference in their hometown and/or the communities in which they serve. The grand prize winning Super-Soldier, as selected by Dunkin’ Donuts, Baskin-Robbins and a representative from the USO, will win a cash prize of $5,000, a new high-definition television, a new Blu-Ray DVD player and a selection of DVD movies in which Dunkin’ Donuts and Baskin-Robbins products are featured. And as a thank you, the nominator of the grand prize winner will also win a $1,000 cash prize and a $100 Dunkin’ Donuts Card.
“Dunkin’ Brands is thrilled to partner with Marvel Studios to bring the excitement of Captain America: The First Avenger to our guests, and we are particularly proud that our America’s Super-Soldiers contest provides an opportunity to continue our tradition of recognizing both U.S. veterans and active servicemen and women who give selflessly,” said John Costello, who is Chief Global Marketing and Innovation Officer at Dunkin’ Brands. “We hope everyone will help us recognize these real-life heroes whose commitment to our local communities makes such a difference to so many people,” he added.
In addition to the contest, Dunkin’ Donuts and Baskin-Robbins have introduced special new Captain America-themed menu items. At Dunkin’ Donuts, new menu items include a Captain America Coolatta drink, a cherry-flavored Coolatta frozen beverage, available in a special limited-edition collectible First Avenger Tri-Cup, which is a three-chamber cup featuring images of Captain America that allows guests to enjoy three different Coolatta flavors within the same cup.
Also, Baskin-Robbins has some new ice cream treats including July Flavor of the Month Super-Soldier Swirl, vanilla ice cream swirled with a combo of blue chocolate chips and a cherry flavored ribbon; the Hydra Force Sundae, Chocolate Mousse Royale ice cream that is chock full of brownies, hot fudge, and whipped cream topped off with chocolate sprinkles and a cherry; the Super-Soldier Sundae, Super-Soldier Swirl ice cream topped with moist white cake, and a rich strawberry topping; and the Captain America Ice Cream Cake, inspired by Captain America’s signature shield, is classic sheet cake customized with your favorite ice cream and cake flavors along with a collectable Captain America Cake Topper.
At Dunkin’ Donuts, new menu items include the brand’s first-ever star-shaped donut, the Captain America Donut, filled with jelly, frosted with vanilla icing, and topped with patriotic red, white and blue sprinkles, as well as the Stars & Stripes Donut, frosted with red icing and topped with patriotic red, white and blue sprinkles.