‘Star Wars’ Fans and Chewbacca Are Really Digging Solo Cup’s Crossover Marketing

May 20, 2018, 12:21pm

It sounds like Star Wars fans could have a lot to love about Solo: A Star Wars Story — including one pretty genius part of cross-promotional marketing.

Videos by ComicBook.com

Over the past few days, Twitter users have been noticing various packages of Solo-themed Red Solo cups on store shelves. The partnership with the Solo Cup Company, which was first announced in March of this year, is just the latest piece of tie-in products that the film has had, following campaigns with Denny’s, Nissan, and more.

But it’s safe to say that these Solo-themed Solo cups have gotten a different kind of response from Star Wars fans, many of whom consider the pun of it all to be just too good to pass up. Here’s a round-up of what some fans (and even Star Wars legend Peter Mayhew) had to say about the cups.

@tastefactory

Everything that has happened since the dawn of mankind has been leading to this pic.twitter.com/qSHgAUKuNg
— pat tobin (@tastefactory) May 20, 2018

@fantasyofroses

It would have been a crime to pass up this opportunity. https://t.co/cBOrzVzqKc
— Jammie Parton (@fantasyofroses) May 17, 2018

@idkmybffkae

I usually hate cross promotion because it doesn’t make sense. Like when I pulled an iron-man sticker off a banana one time. BUT THIS! IS! GENIUS! https://t.co/bIKAKu4y5S
— kae (@idkmybffkae) May 17, 2018

@SteadyRiot

Marvel: ‘Infinity War is the most ambitious crossover event in history’

Star Wars: https://t.co/NXdxGnUunn
— the Keasbey Nights enjoyer (@SteadyRiot) May 17, 2018

@amylsauder

“only in theaters…and grocery stores…”
— Amy L Sauder (@amylsauder) May 20, 2018

@NathanielRJ

I’m dead inside https://t.co/BheWtWOiFl
— Oven-Gloves, Schmoven-Gloves (@NathanielRJ) May 20, 2018

@daviddeweil

To think that God planned this before the foundation of the world https://t.co/vCyjW2KYK5
— David DeWeil (@daviddeweil) May 20, 2018

@TheWookieeRoars

I laughed out loud when I saw this at the store today. Thanks for making my shopping day that much better. @starwars @SoloCup #Solo #Chewbacca #HanSolo #SoloAStarWarsStory pic.twitter.com/rXd9zDopl4
— Peter Mayhew (@TheWookieeRoars) May 17, 2018