Star Wars Target TV Spot Focuses On Fans

Not just fans. Not just parents. Not just teachers. Not just girls. There's a rebel in all of us. And all of us share one thing: Star Wars.

To celebrate the launch of Rogue One products and exclusives hitting Target on September 30, the second-largest discount retailer in the United States has put out a powerful new Star Wars-centric television spot. It features Dan Zehr, a teacher who uses Star Wars to teach Shakespeare; Jennifer Landa Busch, who had a Star Wars-themed wedding; Amiyrah Martin, who uses the Yoda quote "Do. Or do not. There is no try." as her parenting motto; and Charley Burns, a nine-year-old girl who likes "all the hardcore girls like Princess Leia."

To learn more about each of them, check out their StarWars.com interviews.

From Lucasfilm comes the first of the Star Wars standalone films, Rogue One: A Star Wars Story, an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.

Rogue One: A Star Wars Story is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers.

Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016.