Traditionally, superhero films and television series went to great lengths to conceal the identity of the superhero, however, when Marvel introduced their Cinematic Universe they went against the grain by making it a non-issue, focusing their attention elsewhere. While that has worked for most of their superheroes, it doesn't necessarily work for all of them, like Spider-Man.
"I think one of the most interesting things about Peter Parker for us is that he’s the only person in the MCU now that has a secret identity, so we all know who everyone else is," Holland told SHH while promoting In the Heart of the Sea. "I think it’s quite interesting to go back to that hiding behind a mask."
When production begins on the untitled Spider-Man solo film, Holland will be heading back to where he shot Captain America: Civil War scenes: Hotlanta! "We’re shooting in Atlanta for most of it, because they have studios there and I think it’s cheaper to build a New York set than it is to shoot here, because it’s going to be very expensive," Holland shared. "We probably will end up here (in New York) for one week or two."
Marvel’s Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability. Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s Captain America: Civil War opens in U.S. theaters on May.