The Dark Knight Rises, Amazing Spider-Man to Launch Campaigns Tomorrow

Magazine teased earlier today that tomorrow (May 11) would see the launch of a surprise for fans of The Dark Knight Rises at a landing page set up on their domain. While fans were still busy wondering whether it would turn out to be part of the film's viral marketing campaign, a contest set up by the magazine or something else, the Oscorp Industries setup by the producers of The Amazing Spider-Man to promote that film went live--and a Twitter account associated with the film implied that there would be something special at that site tomorrow, as well. Those of us who don't live in major cities will likely only be able to stand back and watch, but the Oscorp website is as good a place as any, as it seems likely to be the place where Sony will be coordinating the viral campaign tomorrow. Starting tomorrow at noon, fans in major cities can apparently follow the trail of the Lizard--not entirely unlike following the maps hinted at in the viral page for The Dark Knight Rises last week ahead of the release of the release of The Avengers.