Warner Brothers announced an agreement with Netflix earlier today that will send a great deal of Cartoon Network and Adult Swim-branded animated content to Netflix, the world's leading streaming video service.
Included in the deal will be complete past seasons of such Cartoon Network shows as Adventure Time, Ben 10, Regular Show, Johnny Bravo and Green Lantern: The Animated Series. Adult Swim will bring Robot Chicken, Aqua Teen Hunger Force, The Boondocks and Children's Hospital to the table. Key to the deal was TNT's Dallas reboot. While the animated content will go live effective March 30 of this year, it won't be until January 2014 that fans can see Dallas on Netflix.
“We are delighted that Netflix will become the exclusive over-the-top streaming subscription destination for past seasons of favorite Cartoon Network and Adult Swim titles,” said Ted Sarandos, Chief Content Officer of Netflix. “We’re also thrilled to be able to offer the latest seasons of Dallas, one of the greatest all-time guilty pleasures.”
“The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape,” said Deborah K. Bradley, senior vice president of program acquisitions for Turner Broadcasting. “We’re happy to offer our popular programming to Netflix members, as SVOD services have become another way to grow audiences and can introduce new viewers to our programming.”
“We are thrilled to continue our great relationship with Netflix giving their subscribers access to more and more of our programming,” said Ken Werner, President, Warner Bros. Domestic Television Distribution. “This represents another evolutionary step in the TV ecosystem working with Netflix, on the SVOD platform, to improve the consumer experience while being respectful of existing business models.”