Man Of Steel To Get His Own Burger In Carl's Jr. & Hardee's Promotion
Warner Bros and CKE Restaurants Holdings, Inc., parent company of Carl’s Jr. and Hardee’s [...]
Warner Bros and CKE Restaurants Holdings, Inc., parent company of Carl's Jr. and Hardee's restaurants, are teaming up for a promotional partnership for the theatrical release of Man of Steel. The upcoming promotion includes advertising, in-restaurant merchandising, online marketing, collectors' cups, kids-meal toys and a still-secret new burger. "When Warner Bros. approached us about partnering with them on the Man of Steel film, we jumped at the chance since it is, undoubtedly, going to be the movie event of the summer," said Brad Haley, chief marketing officer of Carl's Jr. and Hardee's. "Two of the things our 'young, hungry guy' customers are most passionate about are super heroes and big, delicious burgers, and super heroes don't get much bigger than Superman. So, our job is to give them a burger that is just as super as the Man of Steel, but we don't want to reveal its secret identity just yet." The Man Of Steel is scheduled to open in movie theaters in the United States on June 14, 2013.
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