It’s official: the Man of Steel sequel is titled Batman v Superman: Dawn of Justice.Production is already underway, and a website is active for the film, with at least one social media site open (the Facebook page where the official press release dropped). The obvious parallel, of course, is Captain America: The First Avenger, the final film produced during the first phase of Marvel Studios’ Avengers universe prior to Marvel’s The Avengers. That film was titled specifically to set up expectations for what came next and to connect the Captain America audience to the next installment, and to motivate people to be more excited for Cap because it promised a big story ahead.Batman v Superman does the same thing — we get a subtitle that clearly teases what’s next (and, again, for those already in the know it’s not news, but for many casual viewers it’s probably the first they’re hearing about Justice League). “Justice League” is a recognizable brand — arguably more so than The Avengers were prior to their film being released — and casual viewers will likely catch on to the implication of the word “Justice” in the title.
