Hasbro is partnering up with 20th Century Fox on a live-action movie based on their Play-Doh toy brand, according to Deadline.
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On top of that, Paul Feig is in negotiations to direct the film. He previously directed Bridesmaids and The Heat. He is currently working on the female-led Ghostbusters movie for Sony.
Jason Micallef, who wrote the 2011 film Butter, is writing the Play-Doh screenplay.
Hasbro has previously turned their other toys and games into films, like Battleship, Ouija, Jem And The Holograms, Magic The Gatheringย and the G.I. Joe films Retaliation and the Rise Of Cobra.
