Having already passed 4 million fans on Facebook and 300,000 Twitter followers, Marvel launched a Tumblr blog today as part of a “Social Media Fan Appreciation Day” event that includes offering free shipping on orders from Marvel’s store, a 99-cent sale on Incredible Hulk books through ComiXology and exclusive art and previews through their social media sites.The Marvel store sale is particularly notable given DC’s high-profile revamp of their own store yesterday. Looking to “avenge” a day of lower sales while the competition reduced prices?Included in the “exclusives,” so far, are a Spider-Man mini-poster by various artists and made available through the Facebook page (shown at right) as well as a first look at Spider-Men #2 by Sara Pichelli (below).
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