Disney pulled out all the stops in its marketing of The Jungle Book, and it looks like it paid off.
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The live action interpretation of the Disney classic pulled in $32.4 million on its opening day, which puts it on track for a $90 million opening weekend sum. If it keeps up this pace, it would hit #3 on the list of all-time opening weekend totals in March, behind Captain America: Winter Solider at $95 million.
Also opening this weekend are Warner Bros. and MGM’s Barbershop: The Next Cut and Lionsgate’s Criminal.
