Warner Bros. Consumer Products has announced licensing and merchandising agreements with several companies to create merchandise based on Godzilla.”Already one of the most recognizable characters in all of pop culture, Godzilla’s return to the big screen will re-introduce the ‘King of the Monsters’ to a whole new generation,” said Brad Globe, President, Warner Bros. Consumer Products. “By working with key licensing partners who are inspired by the unforgettable experience of the film, WBCP will bring its visuals to life with imaginative product lines that will engage fans both new and old.”Bandai America Incorporated is the master toy partner and will create an innovative line-up of toys, action figures and play sets inspired by Godzilla. Among their offerings is the Godzilla 2014 Atomic Roar Action Figure, which features atomic-breathing action; and the Godzilla 2014 Pack of Destruction, which includes destructible buildings for Godzilla to rip apart.Godzilla is also supported by JAKKS Pacific, Inc. which will bring Godzilla to fans with a large-scale figure. JAKKS’ Massive Godzilla figure is aimed at children and collectors, extending over 43″ long, and featuring 12 points of articulation and a powerful swinging tail.Global partner Rubie’s Costume Co. will offer Godzilla costumes for children and adult fans, as well as a highly detailed Godzilla mask. More casual offerings include a Godzilla 2014 Costume Hoodie.Licensing partner NECA will feature a complete line of novelty and collector toys across a variety of price points that will launch at retail throughout the year, beginning with collectible figures. High-end collectibles partner Sideshow Collectibles will offer authentic statues inspired by the film.WBCP has also partnered with a number of apparel licensees to bring fans apparel and accessories. Godzilla partners include Bioworld with on-trend apparel and accessories; and Trevco and Freeze with collections of t-shirts inspired by the “King of the Monsters,” and more.Younger fans will be able to carry themed backpacks from licensee Fast Forward, featuring designs inspired by the film. Thermos is also offering lunch kits and bottles emblazoned with Godzilla imagery.Rounding out the global category support includes publishing partners Insight Editions with Godzilla: The Art of Destruction, which provides an in-depth look into the making of the film; and Legendary Comics with the official graphic novel, Godzilla: Awakening, set decades before the events portrayed in the film.
