Amazon Prime Day Deals Starting Early: Games, Consoles, TVs Marked Way Down

Amazon is boasting that its Prime Day deals will be among the best you see all year, anywhere. Amazon Prime Day is officially scheduled to kick off tomorrow, July 11, but today Amazon announced that it will begin rolling out the deals tonight!

Amazon has already started teasing a few things that will be offered during Prime Day, and there are going to be tons of goodies and gadgets for gamers. Expect to see up to 50% off on top games and consoles. Amazon has already listed Dark Souls III: The Fire Fades Edition, Nioh, For Honor, Super Smash Bros. 3DS, Prey, and more. The deals will be updating and rolling out through the night.

If you’re thinking about picking up an Xbox One X or a PS4 Pro, you’re probably going to need a 4K TV to go with it, right? This will be the perfect time to scoop one up. An Element 55-inch 4K LED Smart TV will be on sale for only $399.99, while a 55-inch “premium brand” 4K TV will be on sale for $599.99 (probably Samsung). You’ll want to check in right at 8PM central to see what’s on offer, because stock will be limited. From the official press release:

“Amazon is kicking off its third annual Prime Day six hours early this year – giving members 30 hours to shop beginning at 6pm PT / 9pm ET today, Monday, July 10. With new deals starting as often as every five minutes, members can shop for deals organized by more than 20 of the most-shopped-for themes – from shutterbugs to sports enthusiasts and everything in between.

“In addition to shopping deals, Prime members can visit www.amazon.com/primeday to stream live deal reveals at the top of every hour during peak shopping times – and buy the featured products right there, as they’re watching – as well as get deal updates and insider tips on everything they need to know about Prime Day. Prime members can also download the Amazon App and start watching upcoming deals up to 24 hours before they are live.”

Keep your eyes open, and make sure you bookmark this page to stay up to date with the gaming deals.