Ubisoft is going through some big changes. No, don’t worry, it wasn’t bought out by Vivendi. Today Ubisoft announced and revealed a brand new logo for the company, the first major change to the logo since 2003. Take a look!
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“The new swirl is an evolution of our existing logo that marks a new era for Ubisoft,” we read in the official blog post, “one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds.”
Ubisoft also gave us a retro look back at its logos from years past, giving a neat perspective on the evolution of the brand and its logo since the mid-eighties. And speaking of the mid-eighties, we’re huge fans of the original logo from 1986. Ubisoft could have easily brought that sucker back and we would have loved it, but we guess the new logo is pretty neat, too. Enjoy this blast from the past:
“It all started in 1986 with this rad design – a look inspired by the distinct visual style of the ’80s. At the time, Ubisoft was a local distributor of video games.
“Nine years later, Rayman was born and Ubisoft introduced the rainbow. This marked the company’s shift from distributor to creator, and highlighted the fact that Ubisoft was creating mainly family-oriented content.
“In 2003, the swirl appeared on the scene and once again signaled a shift. It followed the acquisition of Red Storm and the creation of new Tom Clancy titles, marking a more mature and diversified approach.
“Today, we create worlds – worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.”
We love Ubisoft, strangely, for a lot of the same reasons we love Nintendo. Ubisoft remains a bastion of creativity and risk in an industry that rarely favors innovation over guaranteed profits. Here’s to thirty more years of incredible games.
